Staying Relevant: Marketing Shakespearean Performance through Social Media

Geoffrey Way
Links
Oregon Shakespeare Festival - Facebook
Oregon Shakespeare Festival - Twitter
Oregon Shakespeare Festival - Pinterest
Royal Shakespeare Company - Facebook
Royal Shakespeare Company - Twitter
Royal Shakespeare Company - Pinterest
Shakespeare’s Globe - Facebook
Shakespeare’s Globe - Twitter
Shakespeare’s Globe - Pinterest
Stratford Festival - Facebook
Stratford Festival - Twitter
Stratford Festival - Pinterest
About the author(s)

Geoffrey Way is a Ph.D. Candidate in Literature and an Instructor of English at Arizona State University. He has recently completed his dissertation, “Digital Shakespeares and the Performance of Relevance,” which explores the myriad ways that Shakespearean theaters and festivals incorporate digital media into their marketing and performance practices.

Figure 1. Throwback Thursday post featuring Colm Feore on the Stratford Festival’s Twitter Feed (http://www.twitter.com/stratfest).
Figure 2. Throwback Thursday post juxtaposing Hay Fever performance images from 1977 and 2014 on the Stratford Festival’s Twitter feed (http://www.twitter.com/stratfest).
Figure 3. Post advertising Ashland, Oregon’s Martin Luther King, Jr. Holiday Celebration on the Oregon Shakespeare Festival’s Facebook page (https://www.facebook.com/shakespearefestival).
Figure 4. Post advertising King John as a celebration of the 800th anniversary of the Magna Carta’s signing on the Globe’s Facebook page (https://www.facebook.com/ShakespearesGlobe).
Figure 5. Post calling for audience feedback on the 2014 production of The Roaring Girl on the RSC’s Facebook page (https://www.facebook.com/thersc).
Figure 6. Post asking individual users to post their favorite memories of Stratford-upon-Avon in the summer on the RSC’s Facebook page (https://www.facebook.com/thersc).
Figure 7. #LoveTheatre post shared on the OSF’s Twitter feed (https://twitter.com/osfashland).
Figure 8. #LoveTheatre post shared on the RSC’s Twitter feed (https://twitter.com/thersc).
Figure 9. #LoveTheatre post shared on the Globe’s Twitter feed (https://twitter.com/the_globe).
Figure 10. #LoveTheatre post shared on Stratford’s Twitter feed (https://twitter.com/stratfest).
Figure 11. Pinterest board for Bankside Bottoms on the Globe’s Pinterest Account (https://www.pinterest.com/the_globe/bankside-bottoms).
Chapter number
13